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New Selvedge Dad Hats

Coming Thursday SEP 10 at 11am et.

The Dad Hat is a low-profile, five-panel cap with an unstructured crown for an easy, comfortable fit. It features a selvedge back clip, brass hardware, and tone-on-tone stitching. Made in Canada.

Shop Dad Hats

Harionago Selvedge: Barbed Hair yōkai

Harionago Selvedge: Barbed Hair yōkai
24 juil. 2026

The Harionago Selvedge is a 14oz Japanese selvedge denim woven at low tension and left unsinged, preserving the loose cotton fibers across its surface. Rather than burning these fibers away to create a cleaner finish, the denim retains a pronounced hairy texture that feels raw, irregular, and untamed.

Low-tension weaving allows the cotton yarns to maintain more of their natural shape instead of being compressed into a perfectly uniform surface. The result is visible variation throughout the weave, with raised fibers and subtle irregularities that become more pronounced through wear.

The indigo warp yarns are rope dyed, repeatedly dipped into indigo and exposed to air between each immersion. The dye remains concentrated around the exterior of the yarn while its core stays lighter, allowing the surface to gradually chip, crease, and fade with wear.

The fabric takes its name from Harionago, a yōkai associated with the Japanese island of Shikoku. Also known as Hari Onna, she appears as a beautiful woman with extraordinarily long hair ending in sharp, hook-like barbs. According to the legend, she wanders roads at night and smiles at passing men. When her smile is returned, her hair lashes outward and ensnares them.

Her name can be translated as “Hook Woman” or “Barbed-Hair Woman.” The loose, thorn-like strands of the unsinged denim provide the material connection: an indigo surface covered in tangled fibers that project from the cloth rather than lying flat.

Canadian artist Jacqui Oakley created the custom artwork used throughout the release, interpreting Harionago’s flowing hair and concealed danger through detailed linework. The illustration is paired with a vegetable-tanned leather patch finished with black foil embossing.

Each pair is cut, sewn, and finished in Canada with antique copper hardware and a button fly.

The Details

  • 14oz Japanese selvedge denim
  • 100% cotton
  • Indigo rope dyed
  • Low-tension woven
  • Unsinged finish
  • Vegetable-tanned leather patch with black foil emboss
  • Antique copper hardware
  • Button fly closure
  • Made in Canada
  • Limited edition

The Harionago Selvedge releases Thursday, July 30 at 11:00 AM ET in the Weird Guy, Strong Guy, and True Guy fits at nakedandfamousdenim.com and nakedandfamousdenimnyc.com.

Harionago Selvedge: Barbed Hair yōkai
Harionago Selvedge: Barbed Hair yōkai
Harionago Selvedge: Barbed Hair yōkai
Harionago Selvedge: Barbed Hair yōkai
Harionago Selvedge: Barbed Hair yōkai
Harionago Selvedge: Barbed Hair yōkai
Harionago Selvedge: Barbed Hair yōkai
Harionago Selvedge: Barbed Hair yōkai
Harionago Selvedge: Barbed Hair yōkai

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Jaisel Menswear - Weird Guy
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Muttonhead - True Guy, Weird Guy
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France:

Barnabe - True Guy
Bienvenu Store - True Guy
Bleu Brut - Weird Guy
Royalcheese - Strong Guy, True Guy, Weird Guy

Germany:

Cultizm - Strong Guy, True Guy, Weird Guy
Fa. FREISTIL - True Guy
Montana Bamberg - True Guy, Weird Guy
Thomas I Punkt - Strong Guy, True Guy

India:

Super Kicks - True Guy

Netherlands:

Baretta - Weird Guy
Denim City AMS - Strong Guy
Walther Clothing VOF - True Guy

Norway:

Raw Denim Norway - Strong Guy, True Guy, Weird Guy

Singapore:

Denim D' Artisan - Strong Guy, True Guy

Switzerland:

Wild & Solivo GmbH - Weird Guy

United Kingdom:

Stuarts London - Weird Guy
The Business - True Guy

United States:

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Fancy Groceries - Strong Guy
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Machus - Strong Guy
Maple Street Denim - True Guy, Weird Guy
Maryann's - Strong Guy
Mildblend Supply Co. - Strong Guy, True Guy, Weird Guy
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Old Pueblo Denim, LLC - True Guy
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The Thirty First - Strong Guy, True Guy, Weird Guy
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