Chinese New Year Selvedge – Year of the Snake: Denim with Strength and Power
At 12.5oz, this denim is crafted from 100% cotton using short slub yarn. The subtle texture isn’t immediately obvious, but over time, it reveals intricate vertical fade patterns that become a signature of your wear. The red and gold selvedge ID captures the traditional colors of Chinese New Year, symbolizing good luck, joy, and prosperity. Flip the cuff to reveal a subtle yet striking nod to the Lunar New Year’s vibrant spirit.
Inside, the red pocket bags reference the iconic red envelopes (hongbao) given during New Year celebrations. These pockets serve as a reminder of the good fortune and generosity associated with the holiday—practical, yes, but also meaningful.
Whether you’re drawn to the craftsmanship, the cultural significance, or the simple pleasure of a well-made pair of jeans, this selvedge is your opportunity to carry the Snake's energy with you. Honor the Zodiac.
Available Thursday February 6th at 11:00am EST
